Top  2024 Activewear Trends

Top 2024 Activewear Trends

Sustainability in Activewear

Sustainability has become a cornerstone in the development of activewear, with both consumers and manufacturers prioritising eco-friendly materials. Organic cotton and recycled polyester have emerged as popular choices, minimising the environmental impact of clothing production.

  • Organic Cotton: The use of organic cotton helps reduce the environmental impact of athleisure wear. It is a sustainable alternative to conventional cotton since it is grown without the use of synthetic pesticides and fertilisers. Look out for organic cotton leggings, t-shirts, and sweatshirts that offer both comfort and sustainability.

  • Recycled Polyester: This fabric is created by collecting and processing existing plastic materials like bottles and packaging and removing them from landfills. By choosing athleisure pieces made from recycled polyester, you can contribute to reducing plastic waste and supporting a circular fashion economy.

Additionally, innovations have extended to be more eco-friendly by using fabrics derived from ocean plastics, reflecting a global effort to reduce waste and promote a circular economy. Brands like Patagonia, Nike, and Adidas lead by example, implementing sustainable practices into their operations to cater to the eco-conscious shopper.

Colours and Patterns

Athleisure trends for 2024 will be anything but boring, featuring neon hues, abstract patterns, and animal prints. This trend will allow individuals to express their personalities by choosing activewear with vibrant colours, geometric shapes, and bold graphics.

  • Neon Hues: A neon colours palette is a curated selection of bold, vibrant colours that originate from the neon gas used in the illuminated signage industry.

    Neon colours exude energy and excitement. They can invigorate a design, making it feel dynamic and lively, perfect for conveying a sense of enthusiasm and movement. With their intense brightness and saturation, they instantly draw attention. They’re perfect for designs that aim to stand out or make a strong, immediate impact.

    The palette typically includes a range of dazzling colours, from fluorescent pinks, blazing oranges, electric blues, and luminescent greens to radiant yellows. Each colour in the palette has a unique vibrancy, emulating the glow of neon lights under the night sky.

Shop your trendy activewear now.

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